{"id":2400,"date":"2019-11-15T11:37:08","date_gmt":"2019-11-15T10:37:08","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=2400"},"modified":"2019-11-15T11:59:20","modified_gmt":"2019-11-15T10:59:20","slug":"barbara-yuste-2","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/15\/barbara-yuste-2\/","title":{"rendered":"B\u00e1rbara Yuste Doctora en Periodismo, experta en comunicaci\u00f3n digital"},"content":{"rendered":"<figure id=\"attachment_2412\" aria-describedby=\"caption-attachment-2412\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2412\" data-permalink=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/15\/barbara-yuste-2\/barbara-yuste-2-2\/\" data-orig-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg\" data-orig-size=\"800,502\" data-comments-opened=\"0\" data-image-title=\"Barbara Yuste\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg\" class=\"wp-image-2412 size-thumbnail\" src=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste-150x150.jpg\" alt=\"Barbara Yuste ponente WOMANLIDERTIC 2019\" width=\"150\" height=\"150\" srcset=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste-150x150.jpg 150w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><figcaption id=\"caption-attachment-2412\" class=\"wp-caption-text\">B\u00e1rbara Yuste ponente WOMANLIDERTIC 2019<\/figcaption><\/figure>\n<p>Doctora en Periodismo por la Universidad Complutense. Especialista en comunicaci\u00f3n corporativa y estrategia digital, con m\u00e1s de 18 a\u00f1os de experiencia ha trabajado en el impulso de la notoriedad p\u00fablica de varias empresas y organizaciones. Ha sido directora de Comunicaci\u00f3n de la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital) en su \u00faltima etapa y ha desarrollado estrategias de comunicaci\u00f3n para Red Innova, la Universidad Camilo Jos\u00e9 Cela y la Instituci\u00f3n Educativa SEK, entre otras. Una de las pioneras en el periodismo digital, en ABC particip\u00f3 en los cambios de la redacci\u00f3n hacia su apuesta digital e impulsora de Medios y Redes, una secci\u00f3n sobre el mundo digital. Profesora en varias universidades y escuelas de negocio. Actualmente es directora de\u00a0<a href=\"http:\/\/proacomunicacion.acblnk.com\/url\/ver\/29727979\/633909\/aocykkLErdNwpVhVlGjkCgpXTRKkyfC3aYnBhkLZQKx7K8bef1RAEdJiJ\" target=\"_blank\" rel=\"noopener\">Proa Comunicaci\u00f3n<\/a>, como miembro del Consejo Asesor de la\u00a0<a href=\"http:\/\/proacomunicacion.acblnk.com\/url\/ver\/29727980\/633909\/aocykkLErdNwpVhVlGjkCgpXTRKkyfC3aYnBhkLZQKx7K8bef1RAEdJiJ\" target=\"_blank\" rel=\"noopener\">Fundaci\u00f3n Espa\u00f1a Digital<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Doctora en Periodismo por la Universidad Complutense. Especialista en comunicaci\u00f3n corporativa y estrategia digital, con m\u00e1s de 18 a\u00f1os de experiencia ha trabajado en el impulso de la notoriedad p\u00fablica de varias empresas y organizaciones. Ha sido directora de Comunicaci\u00f3n de la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital) en su \u00faltima etapa y ha desarrollado estrategias de comunicaci\u00f3n para&hellip; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/15\/barbara-yuste-2\/\">Leer m\u00e1s &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[55,53,12,1],"tags":[58,59,49,62,61],"class_list":["post-2400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moderadores-womanlidertic-2019","category-protagonistes-2019","category-protagonistes","category-general","tag-dones-en-xarxa","tag-donestic","tag-womanlidertic","tag-womentech","tag-womentic","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":2438,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/16\/taula-tecnologies-inclusio\/","url_meta":{"origin":2400,"position":0},"title":"Mesa 2: \u00abTecnolog\u00edas para la inclusi\u00f3n\u00bb","author":"womanlidertic","date":"16 de noviembre de 2019","format":false,"excerpt":"{:ca}Inscriu-te aqu\u00ed!\u00a0 A les 11:10 a les jornades WOMANLIDERTIC de divendres que ve 22 de novembre a la seu Central de Barcelona Activa, comen\u00e7ar\u00e0 la segona taula sobre tecnologies per a la inclusi\u00f3 moderada per B\u00e1rbara Yuste, Doctora en Periodisme per la Universitat Complutense, experta en comunicaci\u00f3 digital. \u00a0Ana M.\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Mesa 2 WOMANLIDERTIC 2019","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/5.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/5.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/5.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":3045,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2020\/11\/02\/barbara-yuste-corporate-communications-consultant-and-digital-strategist\/","url_meta":{"origin":2400,"position":1},"title":"B\u00e1rbara Yuste: Corporate Communications Consultant &#038; Digital Strategist.","author":"womanlidertic","date":"2 de noviembre de 2020","format":false,"excerpt":"{:ca}B\u00e1rbara Yuste, ambaixadora d'aquesta VI Edicio de les Jornades de dones Liderant les TIC, WomanLiderTIC 2020, \u00e9s Doctora en Periodisme per la Universitat Complutense. Especialista en comunicaci\u00f3 corporativa i estrat\u00e8gia digital, amb m\u00e9s de 18 anys d\u2019experi\u00e8ncia ha treballat en l\u2019impuls de la notorietat\u00a0p\u00fablica de diverses empreses i organitzacions. Ha\u2026","rel":"","context":"En \u00abProtagonistas\u00bb","block_context":{"text":"Protagonistas","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/"},"img":{"alt_text":"Barbara Yuste","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7058,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/10\/27\/barbara-yuste-moderadora-de-la-xi-edicio-de-womanlidertic\/","url_meta":{"origin":2400,"position":2},"title":"B\u00e1rbara Yuste, moderadora en la XI edici\u00f3n de #WomanLiderTIC","author":"womanlidertic","date":"27 de octubre de 2025","format":false,"excerpt":"{:ca} B\u00e1rbara Yuste \u00e9s Senior Advisor i consultora de comunicaci\u00f3 corporativa i posicionament estrat\u00e8gic en diferents companyies i projectes, com Noaway i el Grup Unide, entre altres. Doctora en Periodisme per la Universidad Complutense de Madrid, \u00e9s docent en diverses universitats, com la Universidad Europea i la Universidad Carlos III\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2636,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/03\/cronica-taula-2-tecnologies-per-a-linclusio\/","url_meta":{"origin":2400,"position":3},"title":"Cr\u00f3nica Mesa 2 &#8211; Tecnolog\u00edas para la inclusi\u00f3n","author":"womanlidertic","date":"3 de diciembre de 2019","format":false,"excerpt":"{:ca}Barbara Yuste, doctora en periodisme, experta en comunicaci\u00f3 digital va presentar a Ana M.Gonz\u00e0lez, Directora de serveis de transformaci\u00f3 digital per al desenvolupament de solucions a Microsoft.\u00a0 Ana M. Gonz\u00e0lez va fer un spech sobre la import\u00e0ncia de crear equips multidisciplinars per enriquir la tecnologia. \u201cPorto un grup de 50\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Lectura inaugural","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3485,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/10\/27\/barbara-yuste-coordinadora-de-la-taula-3\/","url_meta":{"origin":2400,"position":4},"title":"B\u00e1rbara Yuste, Coordinadora de la Mesa 3","author":"womanlidertic","date":"27 de octubre de 2021","format":false,"excerpt":"{:ca}B\u00e1rbara Yuste coordinar\u00e0 la Taula 3, Innovaci\u00f3 digital en la comunicaci\u00f3, a les properes VII Jornades WomanLiderTIC 2021. Directora de Comunicaci\u00f3 de The Summer Agency i responsable de l'\u00c0rea de Comunicaci\u00f3 Corporativa, Institucional i Digital. Doctora en Periodisme per la Universitat Complutense de Madrid, en els seus m\u00e9s de 20\u2026","rel":"","context":"En \u00abProtagonistas 2021\u00bb","block_context":{"text":"Protagonistas 2021","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes-2021\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":162,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2015\/11\/05\/barbara-yuste\/","url_meta":{"origin":2400,"position":5},"title":"B\u00e1rbara Yuste","author":"womanlidertic","date":"5 de noviembre de 2015","format":false,"excerpt":"{:ca}B\u00e1rbara Yuste\u00a0ambaixadora de les Segones Jornades Internacionals de Dones Liderant les TIC 2016, impulsora del Coctels & Net 2015. 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