{"id":2650,"date":"2019-12-03T12:17:16","date_gmt":"2019-12-03T11:17:16","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=2650"},"modified":"2020-09-30T00:43:44","modified_gmt":"2020-09-29T22:43:44","slug":"cronica-taula-3-intel%c2%b7ligencia-artificial-com-a-motor-per-el-creixement-i-la-transformacio-dels-negocis","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/03\/cronica-taula-3-intel%c2%b7ligencia-artificial-com-a-motor-per-el-creixement-i-la-transformacio-dels-negocis\/","title":{"rendered":"Cr\u00f3nica mesa 3 &#8211; Inteligencia artificial como motor para el crecimiento y la transformaci\u00f3n de los negocios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En la mesa sobre <strong>Inteligencia Artificial como motor para el crecimiento y la transformaci\u00f3n de los negocios <\/strong><\/span><b>Sonia Ca\u00f1izares Pino<\/b><span style=\"font-weight: 400;\">, Directora del Sector P\u00fablico y Sanidad de Catalu\u00f1a en Sopra Steria como coordinadora de la mesa. Junto a <\/span><b>Ester Manzano<\/b><span style=\"font-weight: 400;\">, Directora General de la administraci\u00f3n Digital de la Generalitat de Catalu\u00f1a, <\/span><b>Elena Flores<\/b><span style=\"font-weight: 400;\">, Directora de producto y servicio del Grupo GACM Espa\u00f1a, <\/span><b>Joanne Pupo<\/b> <span style=\"font-weight: 400;\">Head of Digital AXA Group<\/span> <span style=\"font-weight: 400;\">Operations<\/span><span style=\"font-weight: 400;\">\u00a0 y<\/span><b> Carolina Pinart<\/b><span style=\"font-weight: 400;\">, Global Product Director of New Generation Technologies de Nestl\u00e9, nos explicaron sus experiencias en el sector y en c\u00f3mo la inteligencia artificial es el motor de crecimiento y transformaci\u00f3n del negocio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonia Ca\u00f1izares destac\u00f3 que \u201chace m\u00e1s de 60 a\u00f1os que la Inteligencia artificial se cre\u00f3, hemos evolucionado tecnol\u00f3gicamente pero sobretodo se ha realizado un cambio de paradigma, ahora es cuando lo estamos usando en nuestro dia a dia, no solo en sector privado sino tambi\u00e9n en el p\u00fablico.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ester Manzano, profundiz\u00f3 en el \u00e1mbito de la administraci\u00f3n para ofrecer servicios p\u00fablicos digitales proactivos y especializados por eso es muy importante proteger los datos de caalidad, seguros y fiables.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elena Flores, en su experiencia en una compa\u00f1\u00eda aseguradora destac\u00f3: \u201cactualmente si quieres compartir los datos personales, se puede hacer un producto especialmente acorde a tus necesidades y no solo eso, podremos hacer una previsi\u00f3n de los clientes por ejemplo, en funci\u00f3n de algo tan concreto como\u00a0<\/span><span style=\"font-weight: 400;\"> los fen\u00f3menos meteorol\u00f3gicos\u00bb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Joanne Pupo, habl\u00f3 sobre la responsabilidad que la IA conlleva, \u201cforma parte de\u00a0 la agenda de las empresas. Se tiene que asegurar que los datos se apliquen sobre logaritmos \u00e9ticos y responsables ya que son datos sensibles.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00abLa aplicaci\u00f3n de la IA la utilizamos en la l\u00ednea de venta tanto en los procesos automatizados como tambi\u00e9n el servicio de personalizaci\u00f3n del chatbot, una mejora tecnol\u00f3gica genera un coste de oportunidad incre\u00edble\u00bb dijo Carolina Pinart.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/kTmqjRDq6lg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">En la mesa sobre Inteligencia Artificial como motor para el crecimiento y la transformaci\u00f3n de los negocios Sonia Ca\u00f1izares Pino, Directora del Sector P\u00fablico y Sanidad de Catalu\u00f1a en Sopra Steria como coordinadora de la mesa. Junto a Ester Manzano, Directora General de la administraci\u00f3n Digital de la Generalitat de Catalu\u00f1a, Elena Flores, Directora de producto y servicio del Grupo&hellip; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/03\/cronica-taula-3-intel%c2%b7ligencia-artificial-com-a-motor-per-el-creixement-i-la-transformacio-dels-negocis\/\">Leer m\u00e1s &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[47,1,68],"tags":[58,59,49,62,61],"class_list":["post-2650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-edicio-2019","category-general","category-noticias-2019","tag-dones-en-xarxa","tag-donestic","tag-womanlidertic","tag-womentech","tag-womentic","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":2444,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/17\/taula-3-la-intel%c2%b7ligencia-artificial-com-a-motor-per-al-creixement-i-la-transformacio-dels-negocis\/","url_meta":{"origin":2650,"position":0},"title":"Mesa 3: \u00abLa Inteligencia Artificial como motor para el crecimiento y la transformaci\u00f3n de los Negocios\u00bb","author":"womanlidertic","date":"17 de noviembre de 2019","format":false,"excerpt":"{:ca}Inscriu-te aqu\u00ed!\u00a0 \u00a0 El proper divendres 22 de novembre de 2019 a les 12: 00h comptarem amb la pres\u00e8ncia de Sonia Ca\u00f1izares Pino, directora de Sector P\u00fablic i Sanitat de Catalunya com a coordinadora de la taula. Al costat d\u2019 Esther Manzano, directora general de l'administraci\u00f3 Digital de la Generalitat\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Mesa 3 WOMANLIDERTIC 2019","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/8.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/8.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/8.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2590,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/25\/womanlidertic-2019\/","url_meta":{"origin":2650,"position":1},"title":"WOMANLIDERTIC 2019!","author":"womanlidertic","date":"25 de noviembre de 2019","format":false,"excerpt":"{:ca}En la celebraci\u00f3 per cinqu\u00e8 any consecutiu de #WomanLiderTIC, hi han assistit m\u00e9s de 100 persones. Ha iniciat la sessi\u00f3 Lourdes Mu\u00f1oz, la presidenta de Dones en Xarxa, remarcant la import\u00e0ncia de la pres\u00e8ncia de les dones en el lideratge de les TIC. A continuaci\u00f3 ha fet un reconeixement als\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/IMG_4389-e1574683582302.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/IMG_4389-e1574683582302.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/IMG_4389-e1574683582302.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/IMG_4389-e1574683582302.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/IMG_4389-e1574683582302.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/IMG_4389-e1574683582302.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2678,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/04\/cronica-taula-6-xarxa-de-dones-en-el-sector-digital\/","url_meta":{"origin":2650,"position":2},"title":"Cr\u00f3nica Mesa 5 &#8211; Red de mujeres del sector Digital","author":"womanlidertic","date":"4 de diciembre de 2019","format":false,"excerpt":"{:ca}Les protagonistes d\u2019aquesta taula van ser Anna S\u00e1nchez, del Col\u00b7legi Oficial d\u2019Enginyeria Inform\u00e0tica de Catalunya, Karina Gibert de la Associaci\u00f3 Catalana d\u2019Intel\u00b7lig\u00e8ncia Artificial, Anna Benavent de la Associaci\u00f3 Catalana d\u2019Enginyers de Telecomunicaci\u00f3 i Ana Moliner directora de negoci de Nae. En aquesta taula es va parlar sobre la importancia de\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"red de mujeres del sector digital","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4387.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4387.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4387.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4387.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4387.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4387.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2468,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/17\/taula-6-xarxa-de-dones-del-sector-digital\/","url_meta":{"origin":2650,"position":3},"title":"Mesa 5: \u201cRed de Mujeres del Sector Digital\u201d","author":"womanlidertic","date":"17 de noviembre de 2019","format":false,"excerpt":"{:ca}Inscriu-te aqu\u00ed!\u00a0 Les protagonistes d'aquesta taula seran Anna S\u00e1nchez, Comissi\u00f3 de\u00a0Dones de l'Associaci\u00f3 Catalana d'Enginyers de Telecomunicaci\u00f3,\u00a0Karina Gibert de la Comisi\u00f3 de g\u00e8nere l'Associaci\u00f3 Catalana d'Intel\u00b7lig\u00e8ncia Artificial, Anna Benavent Comisi\u00f3 de g\u00e8nere de donesCOEINF, Col\u00b7legi Oficial d'Enginyeria Inform\u00e0tica de Catalunya i Ana Moliner directora de negoci de Nae.\u00a0 Les nostres\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Taula 6 WOMANLIDERTIC 2019","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/10-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/10-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/10-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1925,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2018\/12\/05\/cronica-taula-2-etica-i-intelligencia-artificial\/","url_meta":{"origin":2650,"position":4},"title":"Cr\u00f3nica Mesa 2- \u00c9tica e Inteligencia artificial","author":"womanlidertic","date":"5 de diciembre de 2018","format":false,"excerpt":"{:ca}Aquesta taula sobre \u00e8tica i intel\u00b7lig\u00e8ncia artificial, es va iniciar amb una confer\u00e8ncia per part de Montserrat Pardo, Relacions institucionals de Microsoft Ib\u00e9rica, on va destacar la import\u00e0ncia dels valors i l'\u00e8tica al llarg del nostre cam\u00ed. Concretament, l\u2019autoconfian\u00e7a en una mateixa \u201cno hem de tenir por a afrontar riscos\u2026","rel":"","context":"En \u00abNoticias\u00bb","block_context":{"text":"Noticias","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticias\/"},"img":{"alt_text":"Montserrat Pardo","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":5390,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/11\/23\/cronica-3-la-irrupcio-de-la-intelligencia-artificial-en-els-mitjans-de-comunicacio\/","url_meta":{"origin":2650,"position":5},"title":"Cr\u00f3nica Mesa Redonda 3: \u201cLa irrupci\u00f3n de la inteligencia artificial en los medios de comunicaci\u00f3n\u201d","author":"womanlidertic","date":"23 de noviembre de 2023","format":false,"excerpt":"{:ca}La tercera taula rodona de debat, anomenada \u00abLa irrupci\u00f3 de la intel\u00b7lig\u00e8ncia artificial en els mitjans de comunicaci\u00f3\u00bb va estar formada per Carla Gonzalez Directora de Producci\u00f3 Revoluci\u00f3 4.0 a Catalunya R\u00e0dio i moderadora de la taula, Natalia Prats Buendia Directora d\u2019Infraestructures Digitals i Tecnol\u00f2giques de 3Cat,\u00a0Susana P\u00e9rez Soler Periodista,\u2026","rel":"","context":"En \u00abGeneral\u00bb","block_context":{"text":"General","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/53329038276_fd9b84baf9_o-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/53329038276_fd9b84baf9_o-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/53329038276_fd9b84baf9_o-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/53329038276_fd9b84baf9_o-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/53329038276_fd9b84baf9_o-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/53329038276_fd9b84baf9_o-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6THYn-GK","jetpack_featured_media_url":"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4263.jpg","_links":{"self":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/2650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/comments?post=2650"}],"version-history":[{"count":7,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/2650\/revisions"}],"predecessor-version":[{"id":2709,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/2650\/revisions\/2709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media\/2653"}],"wp:attachment":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media?parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/categories?post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/tags?post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}