{"id":3045,"date":"2020-11-02T13:23:07","date_gmt":"2020-11-02T12:23:07","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=3045"},"modified":"2020-11-02T13:25:07","modified_gmt":"2020-11-02T12:25:07","slug":"barbara-yuste-corporate-communications-consultant-and-digital-strategist","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2020\/11\/02\/barbara-yuste-corporate-communications-consultant-and-digital-strategist\/","title":{"rendered":"B\u00e1rbara Yuste: Corporate Communications Consultant & Digital Strategist."},"content":{"rendered":"

\"BarbaraB\u00e1rbara Yuste<\/strong><\/a>, embajadora de esta VI edici\u00f3n de las Jornadas Internacionales de mujeres Liderando las TIC, WomanLiderTIC 2020, es Doctora en Periodismo por la Universidad Complutense. Especialista en comunicaci\u00f3n corporativa y estrategia digital, con m\u00e1s de 18 a\u00f1os de experiencia ha trabajado en el impulso de la notoriedad p\u00fablica de varias empresas y organizaciones. Ha sido directora de Comunicaci\u00f3n de la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital) en su \u00faltima etapa y ha desarrollado estrategias de comunicaci\u00f3n para Red Innova, la Universidad Camilo Jos\u00e9 Cela y la Instituci\u00f3n Educativa SEK, entre otras. Una de las pioneras en el periodismo digital, en ABC particip\u00f3 en los cambios de la redacci\u00f3n hacia su apuesta digital e impulsora de Medios y Redes, una secci\u00f3n sobre el mundo digital. Profesora en varias universidades y escuelas de negocio. Actualmente es directora de <\/span>Proa Comunicaci\u00f3n<\/span><\/a>, como miembro del Consejo Asesor de la <\/span>Fundaci\u00f3n Espa\u00f1a Digital<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1rbara Yuste, embajadora de esta VI edici\u00f3n de las Jornadas Internacionales de mujeres Liderando las TIC, WomanLiderTIC 2020, es Doctora en Periodismo por la Universidad Complutense. Especialista en comunicaci\u00f3n corporativa y estrategia digital, con m\u00e1s de 18 a\u00f1os de experiencia ha trabajado en el impulso de la notoriedad p\u00fablica de varias empresas y organizaciones. Ha sido directora de Comunicaci\u00f3n de… Leer m\u00e1s →<\/a><\/p>\n","protected":false},"author":2,"featured_media":2412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,72,77,71],"tags":[96,97,88],"class_list":["post-3045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-protagonistes","category-ambaixadores-2020","category-embajadoras-2020","category-protagonistes-2020","tag-ambaixadora-2020","tag-embajadora-2020","tag-womanlidertic-2020","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":3105,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2020\/11\/06\/clelia-morales-cofounder-a-woom-fertility\/","url_meta":{"origin":3045,"position":0},"title":"Clelia Morales: Cofounder a WOOM Fertility","author":"womanlidertic","date":"6 de noviembre de 2020","format":false,"excerpt":"{:ca}Experta en m\u00e0rqueting i comunicaci\u00f3 amb m\u00e9s de 15 anys d'experi\u00e8ncia, Clelia Morales \u00e9s ambaixadora de Womanlidertic. Va estudiar m\u00e0rqueting a la Universitat tecnol\u00f2gica centreamericana. Ha estat m\u00e0rqueting m\u00e0nager al Banc Corporatiu, bec\u00e0ria a Image Communications, m\u00e0nager de comunicacions a Porter Novelli i\u00a0ha treballat a eBay amb c\u00e0rrecs diferents relacions\u2026","rel":"","context":"En \u00abProtagonistas\u00bb","block_context":{"text":"Protagonistas","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/"},"img":{"alt_text":"Clelia Morales","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2016\/10\/Clelia-Morales.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":162,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2015\/11\/05\/barbara-yuste\/","url_meta":{"origin":3045,"position":1},"title":"B\u00e1rbara Yuste","author":"womanlidertic","date":"5 de noviembre de 2015","format":false,"excerpt":"{:ca}B\u00e1rbara Yuste\u00a0ambaixadora de les Segones Jornades Internacionals de Dones Liderant les TIC 2016, impulsora del Coctels & Net 2015. B\u00e0rbara Yuste (@byuste) forma part de l'equip organitzador de c\u00f2ctels & Net - MAD i ha impulsat el \"c\u00f2ctels & Net\", esdeveniment social amb el qual conclouran les Jornades Internacionals del\u2026","rel":"","context":"En \u00abEmbajadoras 2016\u00bb","block_context":{"text":"Embajadoras 2016","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes16\/ambaixadora_2016\/"},"img":{"alt_text":"barbara Yuste","src":"https:\/\/i0.wp.com\/womanlidertic.cat\/wp-content\/uploads\/2015\/11\/barbara-Yuste.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2400,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/15\/barbara-yuste-2\/","url_meta":{"origin":3045,"position":2},"title":"B\u00e1rbara Yuste Doctora en Periodismo, experta en comunicaci\u00f3n digital","author":"womanlidertic","date":"15 de noviembre de 2019","format":false,"excerpt":"{:ca} Doctora en Periodisme per la Universitat Complutense. Especialista en comunicaci\u00f3 corporativa i estrat\u00e8gia digital, amb m\u00e9s de 18 anys d'experi\u00e8ncia ha treballat en l'impuls de la notorietat\u00a0p\u00fablica de diverses empreses i organitzacions. Ha sigut directora de Comunicaci\u00f3 de l'Associaci\u00f3 Espanyola d'Economia Digital (Adigital) en la seva \u00faltima etapa i\u2026","rel":"","context":"En \u00abModeradoras 2019\u00bb","block_context":{"text":"Moderadoras 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes-2019\/moderadores-womanlidertic-2019\/"},"img":{"alt_text":"Barbara Yuste","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Barbara-Yuste.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5067,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/24\/barbara-yuste-director-of-communications-and-stakeholders-relationship-author-of-the-communication-in-times-of-algorithms\/","url_meta":{"origin":3045,"position":3},"title":"Barbara Yuste Directora de Communicaciones y Stakeholders Relationship. 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