{"id":3485,"date":"2021-10-27T12:15:13","date_gmt":"2021-10-27T10:15:13","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=3485"},"modified":"2021-11-12T19:40:42","modified_gmt":"2021-11-12T18:40:42","slug":"barbara-yuste-coordinadora-de-la-taula-3","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/10\/27\/barbara-yuste-coordinadora-de-la-taula-3\/","title":{"rendered":"B\u00e1rbara Yuste, Coordinadora de la Mesa 3"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3647\" data-permalink=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/10\/27\/barbara-yuste-coordinadora-de-la-taula-3\/fotobyuste\/\" data-orig-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste.jpeg\" data-orig-size=\"238,238\" data-comments-opened=\"0\" data-image-title=\"B\u00e1rbara Yuste 2021\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste.jpeg\" class=\" wp-image-3647 alignleft\" src=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste.jpeg\" alt=\"\" width=\"224\" height=\"224\" srcset=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste.jpeg 238w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste-150x150.jpeg 150w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste-100x100.jpeg 100w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/>B\u00e1rbara Yuste coordinar\u00e1 la Mesa 3, <strong>Innovaci\u00f3n digital en la comunicaci\u00f3n<\/strong>, en las pr\u00f3ximas VII Jornadas WomanLiderTIC 2021.<\/p>\n<p dir=\"ltr\"><strong>Directora de Comunicaci\u00f3n de <a style=\"background-color: #ffffff;\" href=\"https:\/\/www.thesummeragency.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Summer Agency<\/a><\/strong> y responsable del \u00c1rea de Comunicaci\u00f3n Corporativa, Institucional y Digital. <strong>Doctora en Periodismo<\/strong> por la Universidad Complutense de Madrid, en sus m\u00e1s de 20 a\u00f1os de experiencia ha potenciado la notoriedad p\u00fablica y medi\u00e1tica de empresas y organizaciones en las que ha trabajado. <strong>Pionera en el periodismo digital en Espa\u00f1a<\/strong>, particip\u00f3 en los cambios de la redacci\u00f3n de ABC en su apuesta digital y promovi\u00f3 la creaci\u00f3n de Medios y Redes, una secci\u00f3n \u00fanica en el sector dedicada a informaci\u00f3n sobre el mundo digital.<\/p>\n<p dir=\"ltr\">Ha sido <strong>Directora de Comunicaci\u00f3n de Espa\u00f1a y Portugal de Red Innova<\/strong>, jefa de prensa de la Universidad Camilo Jos\u00e9 Cela y responsable de contenidos digitales del grupo SEK, as\u00ed como directora de Comunicaci\u00f3n de la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital). En su \u00faltima etapa, ha trabajado como consultora independiente de comunicaci\u00f3n para varias agencias como <strong>PROA Comunicaci\u00f3n<\/strong> y <strong>Prodigioso Volc\u00e1n<\/strong>. Es, adem\u00e1s, profesora en varias universidades y escuelas de negocio.<\/p>\n<p>La pod\u00e9is encontrar en:<\/p>\n<p><strong>Twitter: <a href=\"https:\/\/twitter.com\/byuste?lang=ca\" target=\"_blank\" rel=\"noopener\">@byuste<\/a><\/strong><\/p>\n<p><strong>Linkedin: <a href=\"https:\/\/www.linkedin.com\/in\/byuste\/?originalSubdomain=es\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/byuste\/?originalSubdomain=es<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">B\u00e1rbara Yuste coordinar\u00e1 la Mesa 3, Innovaci\u00f3n digital en la comunicaci\u00f3n, en las pr\u00f3ximas VII Jornadas WomanLiderTIC 2021. Directora de Comunicaci\u00f3n de The Summer Agency y responsable del \u00c1rea de Comunicaci\u00f3n Corporativa, Institucional y Digital. Doctora en Periodismo por la Universidad Complutense de Madrid, en sus m\u00e1s de 20 a\u00f1os de experiencia ha potenciado la notoriedad p\u00fablica y medi\u00e1tica de&hellip; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/10\/27\/barbara-yuste-coordinadora-de-la-taula-3\/\">Leer m\u00e1s &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[141],"tags":[],"class_list":["post-3485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-protagonistes-2021","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":7058,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/10\/27\/barbara-yuste-moderadora-de-la-xi-edicio-de-womanlidertic\/","url_meta":{"origin":3485,"position":0},"title":"B\u00e1rbara Yuste, moderadora en la XI edici\u00f3n de #WomanLiderTIC","author":"womanlidertic","date":"27 de octubre de 2025","format":false,"excerpt":"{:ca} B\u00e1rbara Yuste \u00e9s Senior Advisor i consultora de comunicaci\u00f3 corporativa i posicionament estrat\u00e8gic en diferents companyies i projectes, com Noaway i el Grup Unide, entre altres. Doctora en Periodisme per la Universidad Complutense de Madrid, \u00e9s docent en diverses universitats, com la Universidad Europea i la Universidad Carlos III\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":5067,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/24\/barbara-yuste-director-of-communications-and-stakeholders-relationship-author-of-the-communication-in-times-of-algorithms\/","url_meta":{"origin":3485,"position":1},"title":"Barbara Yuste Directora de Communicaciones y Stakeholders Relationship. Autora de \u201cLa comunicaci\u00f3n en tiempos de algoritmos\u201d","author":"womanlidertic","date":"24 de octubre de 2023","format":false,"excerpt":"{:ca}Barbara Yuste, ponent de les IX jornades de #WomanLiderTIC, \u00e9s una especialista en estrat\u00e8gia de comunicaci\u00f3 corporativa i digital amb una impressionant traject\u00f2ria de m\u00e9s de 20 anys en la promoci\u00f3 de la rellev\u00e0ncia p\u00fablica i medi\u00e0tica de diverses empreses i organitzacions. Com a pionera en el periodisme digital a\u2026","rel":"","context":"En \u00abProtagonistes 2023\u00bb","block_context":{"text":"Protagonistes 2023","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes-2023\/"},"img":{"alt_text":"Barbara Yuste","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/barbara-yuste-innova-2023-270x216-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2636,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/03\/cronica-taula-2-tecnologies-per-a-linclusio\/","url_meta":{"origin":3485,"position":2},"title":"Cr\u00f3nica Mesa 2 &#8211; Tecnolog\u00edas para la inclusi\u00f3n","author":"womanlidertic","date":"3 de diciembre de 2019","format":false,"excerpt":"{:ca}Barbara Yuste, doctora en periodisme, experta en comunicaci\u00f3 digital va presentar a Ana M.Gonz\u00e0lez, Directora de serveis de transformaci\u00f3 digital per al desenvolupament de solucions a Microsoft.\u00a0 Ana M. Gonz\u00e0lez va fer un spech sobre la import\u00e0ncia de crear equips multidisciplinars per enriquir la tecnologia. \u201cPorto un grup de 50\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Lectura inaugural","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":980,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2017\/10\/11\/joana-barbany-coordinadora-de-la-taula-4-smart-city\/","url_meta":{"origin":3485,"position":3},"title":"Joana Barbany, coordinadora de la Mesa 4: \u00abSmart City\u00bb","author":"womanlidertic","date":"11 de octubre de 2017","format":false,"excerpt":"{:ca}Tinent alcalde de Promoci\u00f3 Econ\u00f2mica, Innovaci\u00f3, Comunicaci\u00f3 i Govern Obert a l\u2019Ajuntament de Sant Cugat. Llicenciada en Periodisme per la UPF i diplomada en Empresarials per la UVIC. M\u00e0ster en Comunicaci\u00f3 Empresarial i Tecnologies Digitals (IDEC), Postgrau en Gesti\u00f3 del Coneixement per la UOC i de Lideratge en gesti\u00f3 p\u00fablica\u2026","rel":"","context":"En \u00abCoordinadores 2017\u00bb","block_context":{"text":"Coordinadores 2017","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes-2017\/coordinadores-2017\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.cat\/wp-content\/uploads\/2017\/10\/joana_barbany.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2192,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/04\/karma-peiro\/","url_meta":{"origin":3485,"position":4},"title":"Karma Peir\u00f3, periodista especializada en las Tecnolog\u00edas de la Informaci\u00f3n y Comunicaci\u00f3n.","author":"womanlidertic","date":"4 de noviembre de 2019","format":false,"excerpt":"{:ca} Periodista especialitzada en les Tecnologies de la Informaci\u00f3 i la Comunicaci\u00f3 (TIC) des de 1995. Conferenciant en seminaris i debats relacionats amb el periodisme de dades, transpar\u00e8ncia, dades obertes, transformaci\u00f3 i comunicaci\u00f3 digital. Aquest 2019 esta elaborant l\u2019informe sobre algorismes de decisi\u00f3 autom\u00e0tica a Catalunya per l\u2019Autoritat Catalana de\u2026","rel":"","context":"En \u00abPonentes 2019\u00bb","block_context":{"text":"Ponentes 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes-2019\/ponents-womanlidertic-2019\/"},"img":{"alt_text":"Karma Peir\u00f3 ponent de WOMaNLIDERTIC","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Karma_Peiro.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":609,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2016\/10\/28\/dones-comunicant-a-la-xarxa-dones-referents-en-la-comunicacio-en-xarxa\/","url_meta":{"origin":3485,"position":5},"title":"Mujeres comunicando en la red. Mujeres referentes en la comunicaci\u00f3n en red","author":"womanlidertic","date":"28 de octubre de 2016","format":false,"excerpt":"{:ca}Taula 5 coordinada per Rosa Mat\u00edas A la taula Dones comunicant a la xarxa, coordinada per Rosa Mat\u00edas, aprendrem a utilitzar les xarxes socials per tenir \u00e8xit al nostre negoci. Les claus ens les donaran Carmen Queipo de Llano, directora de marca i comunicaci\u00f3 a SEUR, Eva Snijders, storyteller, cocach,\u2026","rel":"","context":"En \u00abNoticias\u00bb","block_context":{"text":"Noticias","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticias\/"},"img":{"alt_text":"taula-5-_cast","src":"https:\/\/i0.wp.com\/womanlidertic.cat\/wp-content\/uploads\/2016\/10\/taula-5-_cast.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6THYn-Ud","jetpack_featured_media_url":"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/10\/fotobyuste.jpeg","_links":{"self":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/3485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/comments?post=3485"}],"version-history":[{"count":6,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/3485\/revisions"}],"predecessor-version":[{"id":3502,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/3485\/revisions\/3502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media\/3647"}],"wp:attachment":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media?parent=3485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/categories?post=3485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/tags?post=3485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}