{"id":3681,"date":"2021-11-15T12:21:30","date_gmt":"2021-11-15T11:21:30","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=3681"},"modified":"2023-07-28T03:45:15","modified_gmt":"2023-07-28T01:45:15","slug":"taula-3-innovacio-digital-a-la-comunicacio","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/15\/taula-3-innovacio-digital-a-la-comunicacio\/","title":{"rendered":"Mesa 3: Innovaci\u00f3n digital en la comunicaci\u00f3n"},"content":{"rendered":"<blockquote><p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3664\" data-permalink=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/15\/la-ponencia-inaugural-tratara-el-talento-de-las-mujeres-en-el-ambito-digital\/mesas-wlt-2021-03\/\" data-orig-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/Mesas-WLT-2021-03.png\" data-orig-size=\"5334,4267\" data-comments-opened=\"0\" data-image-title=\"Mesas WLT 2021-03\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/Mesas-WLT-2021-03-1024x819.png\" class=\" wp-image-3664 alignleft\" src=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/Mesas-WLT-2021-03-1024x819.png\" alt=\"\" width=\"350\" height=\"280\" srcset=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/Mesas-WLT-2021-03-1024x819.png 1024w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/Mesas-WLT-2021-03-300x240.png 300w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/Mesas-WLT-2021-03-768x614.png 768w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>Las VII Jornadas WomanLiderTIC se celebrar\u00e1n el pr\u00f3ximo 19 de noviembre y contar\u00e1n con mujeres de gran relevancia en el \u00e1mbito digital.<\/p>\n<p>La tercera mesa dar\u00e1 inicio a las 13:00h y estar\u00e1 coordinada por <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/10\/27\/barbara-yuste-coordinadora-de-la-taula-3\/\" target=\"_blank\" rel=\"noopener\"><strong>B\u00e1rbara Yuste<\/strong><\/a>, Directora de comunicaci\u00f3n en The Summer Agency y <strong>pionera en el periodismo digital<\/strong> en Espa\u00f1a.<\/p>\n<p>Esta mesa tratar\u00e1 la <strong>innovaci\u00f3n en las herramientas digitales en el \u00e1mbito de la comunicaci\u00f3n<\/strong>, como el uso de los datos para medir e innovar, los nuevos formatos audiovisuales o el uso del blockchain en el sector, entre otros temas de actualidad.<\/p>\n<p>Formar\u00e1n parte de la mesa tres expertas de gran trayectoria:<\/p>\n<p><a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/03\/monica-perez-ponent-de-la-taula-3\/\" target=\"_blank\" rel=\"noopener\"><strong>M\u00f3nica P\u00e9rez<\/strong><\/a> es Directora de comunicaci\u00f3n y estudios en Infojobs y se ha dedicado a la comunicaci\u00f3n corporativa y RSC; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/08\/thais-zorrilla-ponent-de-la-taula-3\/\" target=\"_blank\" rel=\"noopener\"><strong>Tha\u00efs Zorrilla<\/strong><\/a> es Directora estrat\u00e9gica digital en Hiberius Tecnolog\u00eda y est\u00e1 especializada en crecimiento de negocio digital; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/08\/tiscarlara\/\" target=\"_blank\" rel=\"noopener\"><strong>T\u00edscar Lara<\/strong><\/a> es Directora de comunicaci\u00f3n y marketing en la Escuela de Organizaci\u00f3n Industrial y diferentes rankings de mujeres influyentes e innovadoras la sit\u00faan como una referente en el sector.<\/p>\n<p>M\u00e1s all\u00e1 de la comunicaci\u00f3n digital, el sector tiene un <strong>reto tecnol\u00f3gico<\/strong> para incluir las \u00faltimas tendencias y evolucionar digitalmente hacia nuevos formatos y hacia nuevas din\u00e1micas relacionadas con la ciberseguridad. La experiencia y conocimientos de la coordinadora y ponentes de esta mesa arrojar\u00e1n luz a estas cuestiones y supondr\u00e1n una<strong> referencia \u00fanica<\/strong> para comprenderlas.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Las VII Jornadas WomanLiderTIC se celebrar\u00e1n el pr\u00f3ximo 19 de noviembre y contar\u00e1n con mujeres de gran relevancia en el \u00e1mbito digital. La tercera mesa dar\u00e1 inicio a las 13:00h y estar\u00e1 coordinada por B\u00e1rbara Yuste, Directora de comunicaci\u00f3n en The Summer Agency y pionera en el periodismo digital en Espa\u00f1a. Esta mesa tratar\u00e1 la innovaci\u00f3n en las herramientas digitales&hellip; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/15\/taula-3-innovacio-digital-a-la-comunicacio\/\">Leer m\u00e1s &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3668,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[145],"tags":[],"class_list":["post-3681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-2021","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":605,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2016\/10\/28\/dones-liderant-smart-cities-i-governs-oberts-innovacio-participacio-i-governanca\/","url_meta":{"origin":3681,"position":0},"title":"Mujeres liderando smart Cities y gobiernos abiertos: Innovaci\u00f3n, participaci\u00f3n y gobernanza","author":"womanlidertic","date":"28 de octubre de 2016","format":false,"excerpt":"{:ca}Taula 4, coordinada per #WomanLiderTIC A la taula Dones liderant smart cities i governs oberts, coordinada per #WomanLiderTIC, parlarem d\u2019innovaci\u00f3, participaci\u00f3 i governan\u00e7a. La ponent ser\u00e0 Nagore de los R\u00edos, Consultora Senior del Banc Mundial i experta en comunicaci\u00f3, dades, transpar\u00e8ncia i govern obert, Sonia Recasens, Diputada delegada de Promoci\u00f3\u2026","rel":"","context":"En \u00abNoticias\u00bb","block_context":{"text":"Noticias","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticias\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2016\/10\/TAULA-4.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":980,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2017\/10\/11\/joana-barbany-coordinadora-de-la-taula-4-smart-city\/","url_meta":{"origin":3681,"position":1},"title":"Joana Barbany, coordinadora de la Mesa 4: \u00abSmart City\u00bb","author":"womanlidertic","date":"11 de octubre de 2017","format":false,"excerpt":"{:ca}Tinent alcalde de Promoci\u00f3 Econ\u00f2mica, Innovaci\u00f3, Comunicaci\u00f3 i Govern Obert a l\u2019Ajuntament de Sant Cugat. Llicenciada en Periodisme per la UPF i diplomada en Empresarials per la UVIC. M\u00e0ster en Comunicaci\u00f3 Empresarial i Tecnologies Digitals (IDEC), Postgrau en Gesti\u00f3 del Coneixement per la UOC i de Lideratge en gesti\u00f3 p\u00fablica\u2026","rel":"","context":"En \u00abCoordinadores 2017\u00bb","block_context":{"text":"Coordinadores 2017","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes-2017\/coordinadores-2017\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.cat\/wp-content\/uploads\/2017\/10\/joana_barbany.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3819,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2022\/01\/26\/resum-womanlidertic-en-1-minut\/","url_meta":{"origin":3681,"position":2},"title":"Resumen WomanLiderTIC en 1 minuto","author":"womanlidertic","date":"26 de enero de 2022","format":false,"excerpt":"{:ca} Aqu\u00ed podeu trobar els enlla\u00e7os directes a la informaci\u00f3 de les VII Jornades Internacionals WomanLiderTIC 2021. Aquestes van ser les tem\u00e0tiques tractades el passat 19\/11\/2021. Clicant als enlla\u00e7os trobareu una cr\u00f2nica de cada taula i els videos gravats de les jornades: Presentaci\u00f3 de les VII Jornades WomanLiderTIC 2021 Inspirant\u2026","rel":"","context":"En \u00abNot\u00edcies 2021\u00bb","block_context":{"text":"Not\u00edcies 2021","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies\/noticies-2021\/"},"img":{"alt_text":"Womanlidertic 2021","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/09\/Womanlidertic_base.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/09\/Womanlidertic_base.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/09\/Womanlidertic_base.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/09\/Womanlidertic_base.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/09\/Womanlidertic_base.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/09\/Womanlidertic_base.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3482,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/10\/27\/susana-prado-coordinadora-de-la-taula-2\/","url_meta":{"origin":3681,"position":3},"title":"Susana Prado, Coordinadora de la Mesa 2","author":"womanlidertic","date":"27 de octubre de 2021","format":false,"excerpt":"{:ca}Susana Prado coordinar\u00e0 la Taula 2, Igualtat en l'\u00e0mbit digital, a les properes VII Jornades WomanLiderTIC 2021. \u00c9s enginyera inform\u00e0tica i apassionada de l\u2019aplicaci\u00f3 de la Tecnologia en els negocis i en l\u2019estrat\u00e8gia empresarial, promovent sempre la innovaci\u00f3 i la millora del dia a dia de clients i empreses. Preocupada\u2026","rel":"","context":"En \u00abProtagonistas 2021\u00bb","block_context":{"text":"Protagonistas 2021","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes-2021\/"},"img":{"alt_text":"Susana Prado garc\u00eda","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2020\/11\/Susana-Prado-garcia.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3561,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/08\/thais-zorrilla-ponent-de-la-taula-3\/","url_meta":{"origin":3681,"position":4},"title":"Tha\u00efs Zorrilla, Ponente de la Mesa 3","author":"womanlidertic","date":"8 de noviembre de 2021","format":false,"excerpt":"{:ca}Tha\u00efs Zorrilla ser\u00e0 una de les ponents de la Taula 3 \"Innovaci\u00f3 digital en la comunicaci\u00f3\" a les properes VII Jornades WomanLiderTIC 2021. Est\u00e0 especialitzada en creixement de negoci digital i enfocada a ventes. Amb ample experi\u00e8ncia en direcci\u00f3 de marketing digital, implementaci\u00f3 de CRMs, definici\u00f3 d'estrat\u00e8gia de ventes digital,\u2026","rel":"","context":"En \u00abProtagonistas 2021\u00bb","block_context":{"text":"Protagonistas 2021","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes-2021\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/1630673862160.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/1630673862160.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/1630673862160.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":967,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2017\/10\/10\/cristina-aced-ponent-de-la-taula-5-dones-comunicant-a-la-xarxa\/","url_meta":{"origin":3681,"position":5},"title":"Cristina Aced, ponente de la Mesa 5: \u00abMujeres comunicando en la red\u00bb","author":"womanlidertic","date":"10 de octubre de 2017","format":false,"excerpt":"{:ca}Doctora en comunicaci\u00f3 i periodista de formaci\u00f3, treballa com a consultora de comunicaci\u00f3 i docent. Est\u00e0 especialitzada en comunicaci\u00f3 digital: la seva tesi doctoral analitza com utilitzen les xarxes socials les empreses de l\u2019Ibex 35 i del Fortune 500 per a relacionar-se amb els seus p\u00fablics externs. Reflexiona sobre aquests\u2026","rel":"","context":"En \u00abPonents 2017\u00bb","block_context":{"text":"Ponents 2017","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes-2017\/ponents-2017\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.cat\/wp-content\/uploads\/2017\/10\/cristina_aced.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6THYn-Xn","jetpack_featured_media_url":"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2021\/11\/Taules-WLT-2021-03.png","_links":{"self":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/3681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/comments?post=3681"}],"version-history":[{"count":6,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/3681\/revisions"}],"predecessor-version":[{"id":4962,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/3681\/revisions\/4962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media\/3668"}],"wp:attachment":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media?parent=3681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/categories?post=3681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/tags?post=3681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}