{"id":4913,"date":"2023-10-19T09:04:37","date_gmt":"2023-10-19T07:04:37","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=4913"},"modified":"2023-11-06T07:19:34","modified_gmt":"2023-11-06T06:19:34","slug":"lus-de-la-intelligencia-artificial-per-a-la-creacio-de-productes-i-serveis-que-millorin-la-vida-de-les-persones","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/19\/lus-de-la-intelligencia-artificial-per-a-la-creacio-de-productes-i-serveis-que-millorin-la-vida-de-les-persones\/","title":{"rendered":"El uso de la inteligencia artificial para la creaci\u00f3n de productos y servicios que mejoren la vida de las personas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Una de las mesas redondas que enmarcaran estas jornadas de #WomanLiderTIC tratar\u00e1 sobre <strong>e<span lang=\"ES\">l uso de la inteligencia artificial para la creaci\u00f3n de productos y servicios que mejoren la vida de las personas.<\/span><\/strong><\/span><\/p>\n<p>Que el uso de la inteligencia artificial puede ayudar a ofrecer productos y servicios que transformen nuestras vidas es innegable&#8230; pero \u00bfcu\u00e1les son los dilemas \u00e9ticos a los que nos enfrentamos con su uso? \u00bfHay falta de transparencia en su uso? \u00bfPuede su uso aumentar la desigualdad en la poblaci\u00f3n sin acceso a herramientas digitales o Internet? \u00bfPodemos hacer responsable al algoritmo de sus decisiones?<\/p>\n<p>Nos preguntaremos <strong>c\u00f3mo la IA puede fortalecer las relaciones con los clientes<\/strong> mediante una interacci\u00f3n personalizada y significativa que valore y responda a las necesidades individuales de cada persona.<\/p>\n<p>En esta mesa debatiremos sobre los avances asombrosos que se pueden lograr con la IA a la vez que trataremos los principales dilemas \u00e9ticos que se deben valorar y regular con su uso. Adem\u00e1s valoraremos como la IA puede fortalecer las relaciones con los clientes mediante una interacci\u00f3n personalizada y significativa que valore y responda a las necesidades individuales de cada persona.<\/p>\n<p>La coordinadora de esta mesa es <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/09\/29\/ana-diez-de-la-fuente-coordinadora-de-la-taula-1-intelligencia-artificial\/\" target=\"_blank\" rel=\"noopener\"><strong>Ana Diez de la Fuente<\/strong><\/a> Head of Operations, Governance &amp; Communications, Technology Delivery Center Barcelona en ServiZurich.<\/p>\n<p>Esta mesa contar\u00e1 con las ponentes\u00a0<strong><a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/2023\/10\/24\/marta-tolos-rigu\u2026-delivery-center\/\">Marta Tolos Rigueiro<\/a><\/strong>, Head of Data Delivery at Zurich Technology Delivery Center, <strong><a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/2023\/10\/24\/belen-arribas-po\u2026de-womanlidertic\/\">Bel\u00e9n Arribas S\u00e1nchez<\/a><\/strong>, Data Protection Officer, <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/31\/irene-unceta-academic-director-bachelor-in-artificial-intelligence-for-business-baib-esade-business-school\/\" target=\"_blank\" rel=\"noopener\"><strong>Irene Unceta<\/strong><\/a> &#8211; Academic Director, Bachelor in Artificial Intelligence for Business (BAIB), ESADE Business School , y, finalmente, <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/2023\/10\/24\/remei-arias-perez-directora-executiva-a-ntt-data\/\" target=\"_blank\" rel=\"noopener\"><strong>Remei Arias Perez<\/strong><\/a>,\u00a0 directora ejecutiva en NTT Data. <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/2023\/10\/24\/georgina-sala-gasol-modera-la-taula-3\/\" target=\"_blank\" rel=\"noopener\"><strong>Georgina Sala,\u00a0\u00a0<\/strong><\/a>Head of Xperience Design a Zurich Technology Delivery Center ser\u00e1 la moderadora de la mesa de debate.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/bit.ly\/wlt23_eb\" target=\"_blank\" rel=\"noopener\">\u00a1Inscr\u00edbete para participar!<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5293\" data-permalink=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/19\/lus-de-la-intelligencia-artificial-per-a-la-creacio-de-productes-i-serveis-que-millorin-la-vida-de-les-persones\/mesa-1-6\/\" data-orig-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4.png\" data-orig-size=\"1920,1080\" data-comments-opened=\"0\" data-image-title=\"Mesa 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4-1024x576.png\" class=\"aligncenter wp-image-5293 size-large\" src=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4-1024x576.png\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4-1024x576.png 1024w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4-300x169.png 300w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4-768x432.png 768w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4-1536x864.png 1536w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1-4.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Una de las mesas redondas que enmarcaran estas jornadas de #WomanLiderTIC tratar\u00e1 sobre el uso de la inteligencia artificial para la creaci\u00f3n de productos y servicios que mejoren la vida de las personas. Que el uso de la inteligencia artificial puede ayudar a ofrecer productos y servicios que transformen nuestras vidas es innegable&#8230; pero \u00bfcu\u00e1les son los dilemas \u00e9ticos a&hellip; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/19\/lus-de-la-intelligencia-artificial-per-a-la-creacio-de-productes-i-serveis-que-millorin-la-vida-de-les-persones\/\">Leer m\u00e1s &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":4914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[189],"tags":[],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-2023","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":5332,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/11\/07\/atia-cortes\/","url_meta":{"origin":4913,"position":0},"title":"Atia Cort\u00e9s, Recognised Researcher en Barcelona Supercomputing Center","author":"womanlidertic","date":"7 de noviembre de 2023","format":false,"excerpt":"{:ca}Atia Cort\u00e9s, ponent a la taula que tractar\u00e0 l'\u00fas de la intel\u00b7lig\u00e8ncia artificial per a la creaci\u00f3 de productes i serveis que millorin la vida de les persones. \u00e9s enginyera inform\u00e0tica, amb un m\u00e0ster i un doctorat en Intel\u00b7lig\u00e8ncia Artificial per la Universitat Polit\u00e8cnica de Catalunya. Actualment treballa com a\u2026","rel":"","context":"En \u00abProtagonistes 2023\u00bb","block_context":{"text":"Protagonistes 2023","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes-2023\/"},"img":{"alt_text":"Atia Cort\u00e9s","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/Atia_Cortes_web.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1925,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2018\/12\/05\/cronica-taula-2-etica-i-intelligencia-artificial\/","url_meta":{"origin":4913,"position":1},"title":"Cr\u00f3nica Mesa 2- \u00c9tica e Inteligencia artificial","author":"womanlidertic","date":"5 de diciembre de 2018","format":false,"excerpt":"{:ca}Aquesta taula sobre \u00e8tica i intel\u00b7lig\u00e8ncia artificial, es va iniciar amb una confer\u00e8ncia per part de Montserrat Pardo, Relacions institucionals de Microsoft Ib\u00e9rica, on va destacar la import\u00e0ncia dels valors i l'\u00e8tica al llarg del nostre cam\u00ed. Concretament, l\u2019autoconfian\u00e7a en una mateixa \u201cno hem de tenir por a afrontar riscos\u2026","rel":"","context":"En \u00abNoticias\u00bb","block_context":{"text":"Noticias","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticias\/"},"img":{"alt_text":"Montserrat Pardo","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2147,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/04\/ana-maria-gonzalez\/","url_meta":{"origin":4913,"position":2},"title":"Ana Mar\u00eda Gonz\u00e1lez, Directora de servicios de transformaci\u00f3n digital al desarrollo de soluciones en Microsoft.","author":"womanlidertic","date":"4 de noviembre de 2019","format":false,"excerpt":"{:ca} Va estudiar enginyeria inform\u00e0tica a la universitat Pontif\u00edcia de Salamanca formant part de la segona promoci\u00f3 y compta amb l\u2019executive MDD de la Universitat Aut\u00f3noma de Madrid. Des de 1997 que va comen\u00e7ar la seva carrera a Microsoft, va comen\u00e7ar com a web designer i actualment es Directora de\u2026","rel":"","context":"En \u00abPonentes 2019\u00bb","block_context":{"text":"Ponentes 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes-2019\/ponents-womanlidertic-2019\/"},"img":{"alt_text":"Ana Gonz\u00e0lez ponent del WOMANLIDERTIC","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Ana-Gonz%C3%A1lez-300x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4810,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/08\/womanlidertic-es-noticia-chantal-llavina-entrevista-lourdes-munoz-revolucio-4-0\/","url_meta":{"origin":4913,"position":3},"title":"Womanlidertic es noticia. Chantal llavina Entrevista Lourdes Mu\u00f1oz. Revoluci\u00f3 4.0","author":"womanlidertic","date":"8 de octubre de 2023","format":false,"excerpt":"{:ca} A l'entrevista a #RevolucioCatRadio amb @Xantallavina, @Lourdesmunoz avan\u00e7a que a #Womanlidertic el proper divendres 10 de Novembre a l'espai de @Movistarcentre,\u00a0 tractarem l'impacte de la intel\u00b7lig\u00e8ncia artificial i el debat social en l'\u00e0mbit dels mitjans de comunicaci\u00f3, com a agent clau de la democr\u00e0cia que s\u00f3n. Unaltre punt clau\u2026","rel":"","context":"En \u00abNoticies 2023\u00bb","block_context":{"text":"Noticies 2023","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2023\/"},"img":{"alt_text":"Revoluciocatradio","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2636,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/03\/cronica-taula-2-tecnologies-per-a-linclusio\/","url_meta":{"origin":4913,"position":4},"title":"Cr\u00f3nica Mesa 2 &#8211; Tecnolog\u00edas para la inclusi\u00f3n","author":"womanlidertic","date":"3 de diciembre de 2019","format":false,"excerpt":"{:ca}Barbara Yuste, doctora en periodisme, experta en comunicaci\u00f3 digital va presentar a Ana M.Gonz\u00e0lez, Directora de serveis de transformaci\u00f3 digital per al desenvolupament de solucions a Microsoft.\u00a0 Ana M. Gonz\u00e0lez va fer un spech sobre la import\u00e0ncia de crear equips multidisciplinars per enriquir la tecnologia. \u201cPorto un grup de 50\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Lectura inaugural","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7405,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2026\/10\/07\/taules-de-debat-womanlidertic-2026\/","url_meta":{"origin":4913,"position":5},"title":"Mesas de debate WomanLiderTIC 2026","author":"womanlidertic","date":"7 de octubre de 2026","format":false,"excerpt":"{:ca}Inscriu-te ara a Womanlidertic 2026 ! La 12a edici\u00f3 de les Jornades Internacionals de Dones Liderant les TIC tindr\u00e0 lloc el pr\u00f2xim 6 de novembre de 2026. Amb el lema \u201cCompartim coneixement, generem innovaci\u00f3\u201d, aquestes jornades tornaran a reunir dones referents del sector tecnol\u00f2gic per compartir experi\u00e8ncies, generar debat i\u2026","rel":"","context":"En \u00abNoticias\u00bb","block_context":{"text":"Noticias","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/2026\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2026\/09\/WLT-opcio-1-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2026\/09\/WLT-opcio-1-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2026\/09\/WLT-opcio-1-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2026\/09\/WLT-opcio-1-1.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2026\/09\/WLT-opcio-1-1.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2026\/09\/WLT-opcio-1-1.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6THYn-1hf","jetpack_featured_media_url":"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-1.png","_links":{"self":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/4913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/comments?post=4913"}],"version-history":[{"count":19,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/4913\/revisions"}],"predecessor-version":[{"id":4916,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/4913\/revisions\/4916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media\/4914"}],"wp:attachment":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media?parent=4913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/categories?post=4913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/tags?post=4913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}