{"id":4928,"date":"2023-10-19T09:10:54","date_gmt":"2023-10-19T07:10:54","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=4928"},"modified":"2023-11-06T07:22:50","modified_gmt":"2023-11-06T06:22:50","slug":"la-irrupcio-de-la-intelligencia-artificial-en-els-mitjans-de-comunicacio","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/19\/la-irrupcio-de-la-intelligencia-artificial-en-els-mitjans-de-comunicacio\/","title":{"rendered":"La irrupci\u00f3n de la inteligencia artificial en los medios de comunicaci\u00f3n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uno de los desaf\u00edos que se presentan en la sociedad actual es la irrupci\u00f3n de la IA en los medios de comunicaci\u00f3n. Por ello, desde las IX jornadas de #WomanLiderTIC, se espera hablar sobre como esto puede llegar a afectar en la transformaci\u00f3n digital de medios, desde los modelos de producci\u00f3n y distribuci\u00f3n hasta el acceso a informaci\u00f3n veraz, entre otros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque no son los \u00fanicos temas que se espera tratar en este debate, ya que esta mesa redonda tambi\u00e9n incluir\u00e1 como est\u00e1 afectando la automatizaci\u00f3n de contenidos a la personalizaci\u00f3n de la experiencia informativa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se hablar\u00e1 tambi\u00e9n del impacto que puede tener el uso de estas nuevas tecnolog\u00edas en el periodismo para la recopilaci\u00f3n, presentaci\u00f3n de noticias y las implicaciones para los profesionales del sector.\u00a0<\/span><\/p>\n<p>La coordinadora de esta mesa es <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/09\/29\/xantal-llavina-coordinadora-de-la-taula-la-irrupcio-de-la-intelligencia-artificial-en-els-mitjans-de-comuncacio\/\" target=\"_blank\" rel=\"noopener\"><strong>Xantal Llavina<\/strong><\/a>, Periodista-Directora \u201cRevoluci\u00f3 4.0&#8243; Catalunya R\u00e0dio i \u00abSom Revoluci\u00f3\u00bb TV3.<\/p>\n<p>Adem\u00e1s, contar\u00e1 con la participaci\u00f3n de las siguientes ponentes: <strong><a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/2023\/10\/24\/natalia-prats-bu\u2026logiques-de-3cat\/\">Natalia Prats Buendia<\/a><\/strong>, directora d&#8217;Infraestructures Digitals i Tecnol\u00f2giques de 3Cat; <strong><a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/2023\/10\/24\/susana-perez-sol\u2026ra-universitaria\/\">Susana P\u00e9rez Soler<\/a><\/strong>, periodista, doctora en comunicaci\u00f3n digital i profesora universitaria, y\u00a0<strong><a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/2023\/10\/24\/barbara-yuste-di\u2026es-of-algorithms\/\">Barbara Yuste<\/a><\/strong>, Director of Communications and Stakeholders Relationships at @GroupM_Espana i autora de \u00abThe communications in times of algorithms\u00bb. La moderadora de esta mesa ser\u00e0 <strong>Carla Gonz\u00e1lez<\/strong>, Directora de Producci\u00f3n de\u00a0 Revoluci\u00f3 4.0 en Catalunya Radio, Content &amp; Communication Manager Freelance y Profesora de Creatividad, Branded Content y Copywriting.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/bit.ly\/wlt23_eb\" target=\"_blank\" rel=\"noopener\">\u00a1Inscr\u00edbete para participar!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5302\" data-permalink=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/19\/la-irrupcio-de-la-intelligencia-artificial-en-els-mitjans-de-comunicacio\/mesa-3-3\/\" data-orig-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3.png\" data-orig-size=\"1920,1080\" data-comments-opened=\"0\" data-image-title=\"Mesa 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3-1024x576.png\" class=\"aligncenter wp-image-5302 size-large\" src=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3-1024x576.png\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3-1024x576.png 1024w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3-300x169.png 300w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3-768x432.png 768w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3-1536x864.png 1536w, https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Mesa-3.png 1920w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Uno de los desaf\u00edos que se presentan en la sociedad actual es la irrupci\u00f3n de la IA en los medios de comunicaci\u00f3n. Por ello, desde las IX jornadas de #WomanLiderTIC, se espera hablar sobre como esto puede llegar a afectar en la transformaci\u00f3n digital de medios, desde los modelos de producci\u00f3n y distribuci\u00f3n hasta el acceso a informaci\u00f3n veraz, entre&hellip; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/19\/la-irrupcio-de-la-intelligencia-artificial-en-els-mitjans-de-comunicacio\/\">Leer m\u00e1s &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":4929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[189],"tags":[],"class_list":["post-4928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-2023","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":4810,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/08\/womanlidertic-es-noticia-chantal-llavina-entrevista-lourdes-munoz-revolucio-4-0\/","url_meta":{"origin":4928,"position":0},"title":"Womanlidertic es noticia. Chantal llavina Entrevista Lourdes Mu\u00f1oz. Revoluci\u00f3 4.0","author":"womanlidertic","date":"8 de octubre de 2023","format":false,"excerpt":"{:ca} A l'entrevista a #RevolucioCatRadio amb @Xantallavina, @Lourdesmunoz avan\u00e7a que a #Womanlidertic el proper divendres 10 de Novembre a l'espai de @Movistarcentre,\u00a0 tractarem l'impacte de la intel\u00b7lig\u00e8ncia artificial i el debat social en l'\u00e0mbit dels mitjans de comunicaci\u00f3, com a agent clau de la democr\u00e0cia que s\u00f3n. Unaltre punt clau\u2026","rel":"","context":"En \u00abNoticies 2023\u00bb","block_context":{"text":"Noticies 2023","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2023\/"},"img":{"alt_text":"Revoluciocatradio","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/IMG-20231005-WA0027.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1925,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2018\/12\/05\/cronica-taula-2-etica-i-intelligencia-artificial\/","url_meta":{"origin":4928,"position":1},"title":"Cr\u00f3nica Mesa 2- \u00c9tica e Inteligencia artificial","author":"womanlidertic","date":"5 de diciembre de 2018","format":false,"excerpt":"{:ca}Aquesta taula sobre \u00e8tica i intel\u00b7lig\u00e8ncia artificial, es va iniciar amb una confer\u00e8ncia per part de Montserrat Pardo, Relacions institucionals de Microsoft Ib\u00e9rica, on va destacar la import\u00e0ncia dels valors i l'\u00e8tica al llarg del nostre cam\u00ed. Concretament, l\u2019autoconfian\u00e7a en una mateixa \u201cno hem de tenir por a afrontar riscos\u2026","rel":"","context":"En \u00abNoticias\u00bb","block_context":{"text":"Noticias","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticias\/"},"img":{"alt_text":"Montserrat Pardo","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2018\/12\/Mesa-2-Montserrat-Pardo-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7007,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/10\/17\/montserrat-boix-ponent-del-womanlidertic-2025\/","url_meta":{"origin":4928,"position":2},"title":"Montserrat Boix, ponente del #WomanLiderTIC 2025","author":"womanlidertic","date":"17 de octubre de 2025","format":false,"excerpt":"{:ca}Montserrat Boix \u00e9s una periodista feminista pionera del ciberfeminisme social i del hacktivisme feminista, amb una traject\u00f2ria reconeguda en la defensa dels drets de les dones i la igualtat en els mitjans de comunicaci\u00f3. L\u2019any 1996 va fundar Mujeres en Red, un dels primers mitjans digitals dedicats a la informaci\u00f3\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/1665840225123.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/1665840225123.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/1665840225123.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/1665840225123.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5332,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/11\/07\/atia-cortes\/","url_meta":{"origin":4928,"position":3},"title":"Atia Cort\u00e9s, Recognised Researcher en Barcelona Supercomputing Center","author":"womanlidertic","date":"7 de noviembre de 2023","format":false,"excerpt":"{:ca}Atia Cort\u00e9s, ponent a la taula que tractar\u00e0 l'\u00fas de la intel\u00b7lig\u00e8ncia artificial per a la creaci\u00f3 de productes i serveis que millorin la vida de les persones. \u00e9s enginyera inform\u00e0tica, amb un m\u00e0ster i un doctorat en Intel\u00b7lig\u00e8ncia Artificial per la Universitat Polit\u00e8cnica de Catalunya. Actualment treballa com a\u2026","rel":"","context":"En \u00abProtagonistes 2023\u00bb","block_context":{"text":"Protagonistes 2023","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes-2023\/"},"img":{"alt_text":"Atia Cort\u00e9s","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/11\/Atia_Cortes_web.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7405,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2026\/10\/07\/taules-de-debat-womanlidertic-2026\/","url_meta":{"origin":4928,"position":4},"title":"Mesas de debate WomanLiderTIC 2026","author":"womanlidertic","date":"7 de octubre de 2026","format":false,"excerpt":"{:ca}Inscriu-te ara a Womanlidertic 2026 ! La 12a edici\u00f3 de les Jornades Internacionals de Dones Liderant les TIC tindr\u00e0 lloc el pr\u00f2xim 6 de novembre de 2026. 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