{"id":5067,"date":"2023-10-24T12:46:49","date_gmt":"2023-10-24T10:46:49","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=5067"},"modified":"2023-10-31T09:37:52","modified_gmt":"2023-10-31T08:37:52","slug":"barbara-yuste-director-of-communications-and-stakeholders-relationship-author-of-the-communication-in-times-of-algorithms","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/24\/barbara-yuste-director-of-communications-and-stakeholders-relationship-author-of-the-communication-in-times-of-algorithms\/","title":{"rendered":"Barbara Yuste Directora de Communicaciones y Stakeholders Relationship. Autora de \u201cLa comunicaci\u00f3n en tiempos de algoritmos\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5149\" data-permalink=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/24\/barbara-yuste-director-of-communications-and-stakeholders-relationship-author-of-the-communication-in-times-of-algorithms\/barbara-yuste-innova-2023-270x216\/\" data-orig-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/barbara-yuste-innova-2023-270x216-1.jpg\" data-orig-size=\"270,216\" data-comments-opened=\"0\" data-image-title=\"barbara-yuste-\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/barbara-yuste-innova-2023-270x216-1.jpg\" class=\"wp-image-5149 size-full alignleft\" src=\"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/barbara-yuste-innova-2023-270x216-1.jpg\" alt=\"Barbara Yuste\" width=\"270\" height=\"216\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Barbara Yuste<\/strong>, ponente de las IX jornadas de #WomanLiderTIC, es una especialista en <strong>estrategia de comunicaci\u00f3n corporativa y digital<\/strong> con una impresionante trayectoria de m\u00e1s de 20 a\u00f1os en la promoci\u00f3n de la relevancia p\u00fablica y medi\u00e1tica de varias empresas y organizaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como pionera en el<strong> periodismo digital<\/strong> en Espa\u00f1a, ejerci\u00f3 un papel fundamental en la transformaci\u00f3n digital de la redacci\u00f3n de ABC, donde form\u00f3 a periodistas y editores en habilidades digitales y el uso de redes sociales. Adem\u00e1s, lider\u00f3 la secci\u00f3n <strong>Media &amp; Networks<\/strong>, una iniciativa \u00fanica centrada en informaci\u00f3n sobre el mundo digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su destacada carrera ha sido reconocida en el sector digital, habi\u00e9ndose incluido entre las <strong>\u00ab100 mujeres con talento digital en Espa\u00f1a\u00bb<\/strong>, los <strong>\u00ab50 bloggers m\u00e1s influyentes en el sector digital\u00bb<\/strong> y las <strong>\u00ab100 l\u00edderes femeninas en Marketing en l\u00ednea y Personal Branding\u00bb<\/strong>. Adem\u00e1s, es coautora del libro \u00abEntrepreneurship in Journalism. New Opportunities for the Information Profesionales\u00bb, publicado en 2013.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/byust\">LINKEDIN<\/a> \/\/ <a href=\"https:\/\/twitter.com\/byuste\">TWITTER<\/a>\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/bit.ly\/wlt23_eBrite\"><b>\u00a1Inscr\u00edbete ahora!\u00a0<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Barbara Yuste, ponente de las IX jornadas de #WomanLiderTIC, es una especialista en estrategia de comunicaci\u00f3n corporativa y digital con una impresionante trayectoria de m\u00e1s de 20 a\u00f1os en la promoci\u00f3n de la relevancia p\u00fablica y medi\u00e1tica de varias empresas y organizaciones. Como pionera en el periodismo digital en Espa\u00f1a, ejerci\u00f3 un papel fundamental en la transformaci\u00f3n digital de la&hellip; <a href=\"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/24\/barbara-yuste-director-of-communications-and-stakeholders-relationship-author-of-the-communication-in-times-of-algorithms\/\">Leer m\u00e1s &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":5149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[188],"tags":[],"class_list":["post-5067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-protagonistes-2023","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":7058,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/10\/27\/barbara-yuste-moderadora-de-la-xi-edicio-de-womanlidertic\/","url_meta":{"origin":5067,"position":0},"title":"B\u00e1rbara Yuste, moderadora en la XI edici\u00f3n de #WomanLiderTIC","author":"womanlidertic","date":"27 de octubre de 2025","format":false,"excerpt":"{:ca} B\u00e1rbara Yuste \u00e9s Senior Advisor i consultora de comunicaci\u00f3 corporativa i posicionament estrat\u00e8gic en diferents companyies i projectes, com Noaway i el Grup Unide, entre altres. Doctora en Periodisme per la Universidad Complutense de Madrid, \u00e9s docent en diverses universitats, com la Universidad Europea i la Universidad Carlos III\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2636,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/03\/cronica-taula-2-tecnologies-per-a-linclusio\/","url_meta":{"origin":5067,"position":1},"title":"Cr\u00f3nica Mesa 2 &#8211; Tecnolog\u00edas para la inclusi\u00f3n","author":"womanlidertic","date":"3 de diciembre de 2019","format":false,"excerpt":"{:ca}Barbara Yuste, doctora en periodisme, experta en comunicaci\u00f3 digital va presentar a Ana M.Gonz\u00e0lez, Directora de serveis de transformaci\u00f3 digital per al desenvolupament de solucions a Microsoft.\u00a0 Ana M. Gonz\u00e0lez va fer un spech sobre la import\u00e0ncia de crear equips multidisciplinars per enriquir la tecnologia. \u201cPorto un grup de 50\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Lectura inaugural","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2169,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/11\/04\/joanne-pupo\/","url_meta":{"origin":5067,"position":2},"title":"Joanne Pupo, Head of Digital AXA Group Operations","author":"womanlidertic","date":"4 de noviembre de 2019","format":false,"excerpt":"{:ca} Porta 15 anys de carrera professional treballant en m\u00e9s de 20 pa\u00efsos, apassionada del seu treball per a aconseguir la millora cont\u00ednua i la transformaci\u00f3 i actualment ostenta el c\u00e0rrec de Head of Digital AXA Group Operations. Va estudiar ingener\u00eda de sistemes de la informaci\u00f3 en la Universitat Tecnol\u00f2gica\u2026","rel":"","context":"En \u00abPonentes 2019\u00bb","block_context":{"text":"Ponentes 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes-2019\/ponents-womanlidertic-2019\/"},"img":{"alt_text":"Joanne Pupo ponente de WOMANLIDERTIC","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/11\/Joanne-Pupo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":476,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2016\/10\/11\/angel-moreu\/","url_meta":{"origin":5067,"position":3},"title":"Angel Moreu","author":"womanlidertic","date":"11 de octubre de 2016","format":false,"excerpt":"{:ca}Angel Moreu \u00e9s ponent\u00a0de la taula \u201cLa mirada de les dones a les tend\u00e8ncies TIC\u201d a les Segones Jornades Internacionals de Dones Liderant les TIC. Doctora en F\u00edsica a la Universitat de Barcelona i MBA a ESADE, \u00e9s experta en el negoci dels ordinadors mainframe, en la transformaci\u00f3 de sucursals\u2026","rel":"","context":"En \u00abPonente 2016\u00bb","block_context":{"text":"Ponente 2016","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes\/protagonistes16\/ponent_2016\/"},"img":{"alt_text":"angel-moreu","src":"https:\/\/i0.wp.com\/womanlidertic.cat\/wp-content\/uploads\/2016\/10\/Angel-Moreu.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3598,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2021\/11\/10\/eva-roca-ponente-de-la-mesa-2\/","url_meta":{"origin":5067,"position":4},"title":"Eva Roca, Ponente de la Mesa 2","author":"womanlidertic","date":"10 de noviembre de 2021","format":false,"excerpt":"{:ca}Eva Roca ser\u00e0 una de les ponents de la Taula 2 \"Igualtat a l'\u00e0mbit digital\" a les properes VII Jornades WomanLiderTIC 2021. \u00c9s llicenciada en Ci\u00e8ncies Econ\u00f2miques i compta amb una gran traject\u00f2ria internacional a l'\u00e0mbit del reclutament de personal. 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Belen Arribas, ambaixadora d\u2019aquesta 10a. edici\u00f3 de WomanLiderTIC, \u00e9s Advocada experta en Dret TIC i Mercantil i CEO de BAS Abogados, \u00e9s Data Protection Officer externa de grans empreses. \u00c9s la presidenta de l'International Federation of Computer Law Associations (IFCLA) i presidenta d'ENATIC, associaci\u00f3\u2026","rel":"","context":"En \u00abAmbaixadores 2024\u00bb","block_context":{"text":"Ambaixadores 2024","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/ambaixadores-2024\/"},"img":{"alt_text":"Belen Arribas embajadorawomanlidertic 2024","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Capture-decran-2022-02-22-a-09.26.52.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Capture-decran-2022-02-22-a-09.26.52.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Capture-decran-2022-02-22-a-09.26.52.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/Capture-decran-2022-02-22-a-09.26.52.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6THYn-1jJ","jetpack_featured_media_url":"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/barbara-yuste-innova-2023-270x216-1.jpg","_links":{"self":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/5067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/comments?post=5067"}],"version-history":[{"count":8,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/5067\/revisions"}],"predecessor-version":[{"id":5259,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/5067\/revisions\/5259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media\/5149"}],"wp:attachment":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media?parent=5067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/categories?post=5067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/tags?post=5067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}