{"id":7058,"date":"2025-10-27T10:47:37","date_gmt":"2025-10-27T09:47:37","guid":{"rendered":"https:\/\/womanlidertic.donesenxarxa.cat\/?p=7058"},"modified":"2025-10-27T11:17:18","modified_gmt":"2025-10-27T10:17:18","slug":"barbara-yuste-moderadora-de-la-xi-edicio-de-womanlidertic","status":"publish","type":"post","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/10\/27\/barbara-yuste-moderadora-de-la-xi-edicio-de-womanlidertic\/","title":{"rendered":"B\u00e1rbara Yuste, moderadora en la XI edici\u00f3n de #WomanLiderTIC"},"content":{"rendered":"

\"\"<\/span><\/p>\n

B\u00e1rbara Yuste<\/strong> es Senior Advisor y consultora de comunicaci\u00f3n corporativa y posicionamiento estrat\u00e9gico<\/strong> en distintas compa\u00f1\u00edas y proyectos como Noaway<\/strong> y el Grupo Unide<\/strong>, entre otros.<\/p>\n

Doctora en Periodismo por la Universidad Complutense de Madrid<\/strong>, es docente en diversas universidades<\/strong>, como la Universidad Europea<\/strong> y la Universidad Carlos III de Madrid<\/strong>, y forma parte del claustro de la Escuela de Liderazgo de la Mutualidad de la Abogac\u00eda<\/strong> y de la C\u00e1mara de Comercio de Madrid<\/strong>.<\/p>\n

Anteriormente, ha sido directora de Comunicaci\u00f3n y Relaciones Institucionales<\/strong> en GroupM, Atrevia o Adigital, y lider\u00f3 Influenzze<\/strong>, el primer instituto en Espa\u00f1a dedicado a la influencia<\/strong>.<\/p>\n

Es autora del libro La comunicaci\u00f3n en tiempos de algoritmos<\/em><\/strong>.<\/p>\n

\u00a0<\/span><\/p>\n

\ud83d\udd17 <\/span>Perfil de Linkedin<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1rbara Yuste es Senior Advisor y consultora de comunicaci\u00f3n corporativa y posicionamiento estrat\u00e9gico en distintas compa\u00f1\u00edas y proyectos como Noaway y el Grupo Unide, entre otros. Doctora en Periodismo por la Universidad Complutense de Madrid, es docente en diversas universidades, como la Universidad Europea y la Universidad Carlos III de Madrid, y forma parte del claustro de la Escuela de… Leer m\u00e1s →<\/a><\/p>\n","protected":false},"author":2,"featured_media":7065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[235,236],"tags":[],"class_list":["post-7058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-2025","category-protagonistes-2025","xfolkentry"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"es","enabled_languages":["ca","es"],"languages":{"ca":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":5067,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2023\/10\/24\/barbara-yuste-director-of-communications-and-stakeholders-relationship-author-of-the-communication-in-times-of-algorithms\/","url_meta":{"origin":7058,"position":0},"title":"Barbara Yuste Directora de Communicaciones y Stakeholders Relationship. Autora de \u201cLa comunicaci\u00f3n en tiempos de algoritmos\u201d","author":"womanlidertic","date":"24 de octubre de 2023","format":false,"excerpt":"{:ca}Barbara Yuste, ponent de les IX jornades de #WomanLiderTIC, \u00e9s una especialista en estrat\u00e8gia de comunicaci\u00f3 corporativa i digital amb una impressionant traject\u00f2ria de m\u00e9s de 20 anys en la promoci\u00f3 de la rellev\u00e0ncia p\u00fablica i medi\u00e0tica de diverses empreses i organitzacions. Com a pionera en el periodisme digital a\u2026","rel":"","context":"En \u00abProtagonistes 2023\u00bb","block_context":{"text":"Protagonistes 2023","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/protagonistes-2023\/"},"img":{"alt_text":"Barbara Yuste","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2023\/10\/barbara-yuste-innova-2023-270x216-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2636,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2019\/12\/03\/cronica-taula-2-tecnologies-per-a-linclusio\/","url_meta":{"origin":7058,"position":1},"title":"Cr\u00f3nica Mesa 2 – Tecnolog\u00edas para la inclusi\u00f3n","author":"womanlidertic","date":"3 de diciembre de 2019","format":false,"excerpt":"{:ca}Barbara Yuste, doctora en periodisme, experta en comunicaci\u00f3 digital va presentar a Ana M.Gonz\u00e0lez, Directora de serveis de transformaci\u00f3 digital per al desenvolupament de solucions a Microsoft.\u00a0 Ana M. Gonz\u00e0lez va fer un spech sobre la import\u00e0ncia de crear equips multidisciplinars per enriquir la tecnologia. \u201cPorto un grup de 50\u2026","rel":"","context":"En \u00abNoticies 2019\u00bb","block_context":{"text":"Noticies 2019","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-edicio-2019\/"},"img":{"alt_text":"Lectura inaugural","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2019\/12\/IMG_4222-copia.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6885,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/09\/26\/natalia-prats-ambaixadora-de-la-xi-edicio-del-womanlidertic\/","url_meta":{"origin":7058,"position":2},"title":"Nat\u00e0lia Prats, embajadora de la XI edici\u00f3n de WomanLiderTIC","author":"womanlidertic","date":"26 de septiembre de 2025","format":false,"excerpt":"{:ca}Nat\u00e0lia Prats \u00e9s Directora d\u2019Infraestructures Digitals i Tecnol\u00f2giques de 3Cat.\u00a0 Amb Nat\u00e0lia anem: De la Tecnologia a la Log\u00edstica i la Contractaci\u00f3. De la programaci\u00f3, els projectes, la gesti\u00f3 i coordinaci\u00f3 d\u2019equips, a la definici\u00f3 d\u2019estrat\u00e8gia, sinergies amb el negoci i visi\u00f3 360. Del sector P\u00fablic al sector Privat, passant\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"Natalia Prats","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/09\/Natalia-Prats.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6835,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/09\/17\/dayana-peraza-ambaixadora-de-la-xi-edicio-del-womanlidertic\/","url_meta":{"origin":7058,"position":3},"title":"Dayana Peraza, embajadora de la XI edici\u00f3n de WomanLiderTIC","author":"womanlidertic","date":"17 de septiembre de 2025","format":false,"excerpt":"{:ca}Dayana Peraza \u00e9s Regional Vice President de Vendes a Salesforce i compta amb m\u00e9s de vint anys d\u2019experi\u00e8ncia en el sector tecnol\u00f2gic, amb formaci\u00f3 especialitzada en administraci\u00f3 d\u2019empreses i m\u00e0rqueting. La seva traject\u00f2ria combina el lideratge en vendes amb un fort comprom\u00eds amb l\u2019ecosistema emprenedor. Actua com a Business Angel,\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/09\/1746370796199.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/09\/1746370796199.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/09\/1746370796199.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/09\/1746370796199.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7095,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/10\/29\/silvana-v-aciar-ponent-de-lxi-edicio-de-womanlidertic\/","url_meta":{"origin":7058,"position":4},"title":"Silvana V. Aciar, ponente en la XI edici\u00f3n de #WomanLiderTIC","author":"womanlidertic","date":"29 de octubre de 2025","format":false,"excerpt":"{:ca}Silvana V. Aciar \u00e9s doctora en Tecnologia de la Informaci\u00f3 per la Universitat de Girona (Espanya). Actualment desenvolupa un contracte postdoctoral a l\u2019Institut Universitari d\u2019Estudis de les Dones de la Universitat de La Laguna (Espanya) i \u00e9s investigadora adjunta del Consejo Nacional de Investigaciones Cient\u00edficas y T\u00e9cnicas (CONICET). La seva\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/Silvana-V.-Aciar-scaled-e1761751115472.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/Silvana-V.-Aciar-scaled-e1761751115472.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/Silvana-V.-Aciar-scaled-e1761751115472.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/Silvana-V.-Aciar-scaled-e1761751115472.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/Silvana-V.-Aciar-scaled-e1761751115472.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/Silvana-V.-Aciar-scaled-e1761751115472.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6973,"url":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/2025\/10\/15\/montse-guardia-guell-ponent-de-la-xi-edicio-de-womanlidertic\/","url_meta":{"origin":7058,"position":5},"title":"Montse Guardia G\u00fcell, ponente de la XI edici\u00f3n de WomanLiderTIC","author":"womanlidertic","date":"15 de octubre de 2025","format":false,"excerpt":"{:ca} Montse Guardia \u00e9s presidenta del Consell Social de la Universitat Polit\u00e8cnica de Catalunya (UPC).\u00a0 \u00c9s tamb\u00e9 Chief People & Culture a IDEADED, i cofundadora de diverses iniciatives vinculades a la innovaci\u00f3 tecnol\u00f2gica i social: Big Onion, Fundaci\u00f3 ELLIS Alicante i COVIDWarriors. La seva traject\u00f2ria combina la direcci\u00f3 estrat\u00e8gica en\u2026","rel":"","context":"En \u00abnoticias 2025\u00bb","block_context":{"text":"noticias 2025","link":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/category\/noticies-2025\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/1516310261595.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6THYn-1PQ","jetpack_featured_media_url":"https:\/\/womanlidertic.donesenxarxa.cat\/wp-content\/uploads\/2025\/10\/BarbaraYuste_2022-2-scaled-e1761559128333.jpg","_links":{"self":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/7058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/comments?post=7058"}],"version-history":[{"count":7,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/7058\/revisions"}],"predecessor-version":[{"id":7072,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/posts\/7058\/revisions\/7072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media\/7065"}],"wp:attachment":[{"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/media?parent=7058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/categories?post=7058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womanlidertic.donesenxarxa.cat\/es\/wp-json\/wp\/v2\/tags?post=7058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}